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AI Marketing Strategist
Blend AI tools with marketing analytics to launch campaigns fast.
Last reviewed: Feb 8, 2026 · Next review: Mar 10, 2026
Prompt design for adsMarketing analyticsAutomation workflowsContent experimentation
Why this hits
Focuses on prompt engineering, creative automation, and ROI tracking so young marketers can lead AI initiatives at startups.
Why this hits
- Pairs AI creative tools with performance analytics for closed-loop reporting.
- Templates for campaign briefs, testing matrices, and ROI updates.
- Includes fast-win micro-projects you can share in your portfolio.
Quick wins
- Launch a UGC-style video script with AI in Week 1.
- Automate weekly marketing dashboards with AI prompts by Week 3.
- Ship a 30-day experiment roadmap for leadership signoff by Week 5.
How to use it
- Duplicate our Notion or Google Sheet template to plan weekly study blocks.
- Work through the courses in order to ship portfolio pieces or earn certificates.
- Recap each week, use an AI assistant for notes, and share progress to stay visible.
Learning stack score
Each dimension is scored out of 5.
Technical Depth4/5
Portfolio Strength4/5
Credential Value3/5
Community Support4/5
Pacing Flexibility4/5
Head back to the homepage, plug in your time, budget, and goals, and get an AI-generated plan with next steps and risk callouts?
Head back to the homepage, plug in your time, budget, and goals, and get an AI-generated plan with next steps and risk callouts.
Generate my AI roadmap →Course catalog
Disclosure: Some Coursera links are affiliate partnerships. If you enroll via our links we may earn a commission at no extra cost to you. Always verify pricing before purchasing.
Read full affiliate disclosureCourserabeginner · 2–3 · 3 weeksFree to audit (certificate via subscription)
Prompt Engineering for ChatGPT
- Reusable prompt frameworks for marketing copy and visuals
- Hands-on generative AI assignments
#prompt#ai#marketing
Courserabeginner · 10 · 24 weeks$49/mo Coursera Plus (first 7 days free)
Google Digital Marketing & E-commerce Professional Certificate
- Digital marketing strategy across search, social, and email
- E-commerce store setup and performance analytics
- Google credential recognized by 150+ U.S. employers
#digital marketing#seo#google ads#e-commerce
Courserabeginner · 5–8 · 12 weeks$49/mo Coursera Plus (first 7 days free)
AI for Marketing Specialization
- AI literacy and practical marketing applications
- Generative AI for compelling marketing content
- AI-powered workflow automation for campaigns
#ai#marketing automation#content generation#campaign optimization
Courserabeginner · 5–8 · 12 weeks$49/mo Coursera Plus (first 7 days free)
Generative AI for Growth Marketing Specialization
- AI-powered growth marketing strategy end-to-end
- Hands-on with ChatGPT, DALL-E, and IBM Watsonx
- Complete AI marketing campaign for portfolio
#growth marketing#chatgpt#dall-e#marketing strategy
Courserabeginner · 3–5 · 2 weeks$49/mo Coursera Plus (first 7 days free)
Google Prompting Essentials
- Five-step framework for effective AI prompting
- Data analysis and email generation with AI
- Google credential for AI proficiency
#prompting#google ai#productivity#ai tools
Courseraintermediate · 5–8 · 8 weeks$49/mo Coursera Plus (first 7 days free)
Generative AI for Digital Marketing Specialization
- AI-driven SEO content and ad copy optimization
- Audience segmentation with generative AI
- Prompt engineering for marketing campaigns
#generative ai#seo#digital advertising#email marketing
Want a lightweight playbook?
Read our practical guides for 48-hour shipping, time-boxed routines, and micro-retros you can paste into your notes.
View insights →Share & review
Copy the share card or jump straight into the Notion template to keep tracking your momentum.
Share URL
https://skillpath.work?track=ai-marketing&experience=some&weekly=fiveToTen&budget=subscriptionFriendly&cert=0&project=1